![]() You can think creatively about keywords, too. This means using keywords relevant to your item and descriptions that are accurate to the item you’re selling but that will also appear first in the search results for those items. Of course, the algorithm considers many more factors than just keywords used however, a good starting point (and something that does factor in searchability) is having accurate and relevant titles and writing clear item descriptions for each of your listings. ![]() ![]() And with eBay’s search algorithm frequently changing, you’ll want to make sure that you are using keywords that are most relevant to your target audience. They can make or break your product when it comes to the search. After all, you want to get in front of the right buyers! 3. Making sure to properly list your items in the correct category can make a difference in terms of who views your item. There are also subcategories available within each main category to hone your listing even further to be more specific with the audience you wish to reach. Motor vehicles are one such item, which eBay only allows to be listed in the ‘motors’ category. However, do remember that some items are not available for listing in more than one category. For example, if you are selling some vintage books, it might make sense to categorise your listing under ‘books’ and ‘collectables’ so that it reaches the right audience for that particular item. For sellers, choosing the right category will make it more likely that your target audience will find your listing.ĮBay will typically suggest a category based on your listing title, but if you don’t agree that the proposed category is the right one, you can always search or browse categories to find a more appropriate fit.ĮBay also allows sellers to list in two categories, which can be helpful if the product you’re selling overlaps genres. Choose the most appropriate category for your listingĮBay offers a number of different categories to help make it easier for shoppers to find the correct item to purchase. Once you’re at this stage in your business, an eBay inventory management software may come in handy as this allows you to edit and upload product listings from one centralised location. This can become a challenge the more you grow your business, as you’ll have more products to sell and may be selling internationally. Doing so will ‘clean up’ the listing and make your listing more attractive to potential buyers. Organise the layout of your listing to ensure that product images are in one section, product details in another section, and shipping terms in a separate section. That’s why it is a best practice to separate product images from product descriptions. Shoppers want to quickly see the product and read about its key features in a way that’s easy to understand and visually appealing. If your eBay listing doesn’t look professional in its presentation, most people won’t bother reading it and may skip over the listing altogether. No one likes a cluttered listing full of unnecessary words, poor quality images and sloppily written descriptions. Read on as we walk you through some of our tried and tested methods for creating eBay listings that get your products seen and increase your sales. What is the recipe for creating an eBay listing that will make your products stand out? These are all highly important, and they all feed into the one area we want to focus on today creating the perfect listing. There are many factors involved in becoming a profitable eBay seller, including understanding eBay’s search algorithm, offering free shipping when possible and uploading the right images. Given these figures, it’s easy to see why selling on eBay is a great way to reach a large market demographic. With the eBay marketplace now globally available in over 180 countries, more than 2 billion items are sold on eBay around the world every day! In fact, in just the past year, eBay has grown by 19%, with more than 159 million active users. Selling on eBay is an excellent way to earn money and grow a profitable business.
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